Summer is the NEW Fruitcake Season
Where do all the fruitcakes go after Christmas?—they go on an outdoor vacation, that's what! Fruitcake is becoming the camping food of choice for active summertime enthusiasts. No longer just considered an after-dinner dessert, hikers, bikers, and campers are taking their fruitcakes out of the kitchens and into the wilderness! Why?—because fruitcake is fuel.
Since most of you might not have ever considered fruitcake as an outdoor treat, it’s possible to think we are yanking your chain. We can almost hear your internal thought process, “Good one, Collin Street! Trail mix, granola bars, protein packs. These are the foods for outdoor athletes on the go. But, fruitcake?”
Just cool your jets for a second to consider one question, "What's the different between fruitcake and trail mix?'
Which the Difference Between Fruitcake & Trail Mix
Honestly, fruitcake and trail mix are pretty similar. The only difference between trail mix and fruitcake is the rich and luscious batter holding a fruitcake’s ingredients together. Outdoor enthusiasts bored of packing trail mix and meal replacement bars realized this connection, too. Thus, a new source of nutrition was found and a new outdoor adventure food trend was born! And yes, we understand your initial confusion—but just take a second to think about what makes fruitcake a fruitcake:
Energy-packed dried fruit
To set this trend to the test, we sent our fruitcake on a hike with recreational trail hiker, Jeremy. Having recently returned from a three-and-a-half-day trip inside Big Bend National Park, Jeremy's hike was fueled by Collin Street Bakery’s finest fruitcakes. Read his thoughts on this new innovative outdoor snack and discover for yourself why fruitcake is the new adventure fuel.
Our Interview With Jeremy P.
CSB: So, you’ve had fruitcake before?
Jeremy: Oh yeah! I've had plenty of them. A lot of the guys that we went on the trip with were like, "I don't know if we're eating enough." Some of the guys, I think had lost ten pounds by the end of the trip. I basically lived off of the fruitcake, almond butter packets, and beef jerky.
CSB: How did you hear about using fruitcake as fuel while on the go?
Jeremy: I overheard a conversation between my fitness coach and Will McNutt. Will asked if my coach would be interested in taking some fruitcakes. I jumped in and said I would! Because I like eating and I knew fruitcake would give me enough energy.
CSB: Do you have a favorite flavor of fruitcake?
CSB: How did you prepare your fruitcake for your hike?
Jeremy: I end up taking the whole tin with me and cutting the cake with my pocket knife as we go. If I'd been thinking ahead, I would have packed the Pre-Sliced DeLuxe®. That way I would get my knife all sticky.
CSB: Have you ever tried our Chocolate Covered Fruitcake Petites?
Jeremy: No, I didn't know you made Petites. A lot of guys on the trail were talking about how'd they'd wished they'd brought more carbs. They were so focused on bringing protein, they forgot to pack almost anything else. One guy, had one small bag of trail mix, which had M&M's®. He said, "Man, I wish I had more chocolate." If he goes again next year, he might like something like a Chocolate Covered Petite which has both additional carbs AND chocolate.
CSB: We hear you're a pretty active guy though and though. Apart from being a hiker, what else do you do?
Jeremy: I'm a full-time Mail Carrier for the U.S. Postal Service so I’m pretty active. I don’t walk as much now as I used to when I was on my mail route. I used to walk twenty-one miles a day. My shift would start at 9:00 am and last till 4:00 pm. It’s not a good feeling to have a big full gut when you’re walking around. Like yesterday, I skipped my snack period, because I was in a big hurry. So, I stopped at a little deli got chicken strips, and I was just miserable with that fried food sitting in my stomach.
CSB: Do you ever buy energy bars or meal replacement bars?
Jeremy: Yes, sometimes. I usually keep a jar of peanut butter or almond butter in my lunchbox. I eat it with a spoon with either fresh or dried fruits. But see, if I had fruitcake, I wouldn't need so many different containers. Cause fruitcake has all those ingredients in one convenient cake. I think these *gestures to fruitcakes* taste better than any energy bar. Energy bars aren't bad, but they are kinda gritty. Almost like they're made with sand or something. Plus, no matter which flavor you pick, they all taste the same. When I do pack energy bars, I'm never looking forward to eating them.
CSB: So working at the post office, I'm certain you handle a lot of our products.
Jeremy: Oh, working at the post office here, I’ve delivered so many fruitcakes. So, I've had the chance to see Collin Street Bakery's local impact. But, it's also impressive to see how far your bakery reaches. My wife and I went to Destin, Florida recently. While there, we're talking with this guy on the beach. He asked where we were from and we said Corsicana. He said, "Oh, the fruitcake place!" I was stunned. I'm all the way in Florida and this guy knows about Collin Street Bakery and its fruitcake.
The Perfect Camping or Hiking Snack
Here’s the thing, Jeremy is just one of the many trendsetters bravely forging a path of outdoor snackers. While other hikers are dryly choking down their handfuls of glorified birdseed, Jeremy and outdoor enthusiasts like him are happily enjoying a slice of delicious and nutritious fruitcake. Fully fueled and their snack cravings satisfied, these trail trekkers have found a way to stay nourished without needing to eat dehydrated astronaut food. Perfect for grabbing some energy, fruitcake is great for camping, hiking, and any and every outdoor expedition in between. Fruitcake is truly changing the snack game as we know it.
Early innovators have always been teased. Thought to be eccentric until their ingenuity and genius are truly understood. We all want to be a part of the group of innovators who usher in new trends—those individuals who can claim to have discovered something before it was even mainstream. Traditional camping food is changing. So it’s time to ask yourself: Are you a camping food innovator?
Discover Your Next Adventure Snack
Heading off to the great outdoors and for the perfect fruitcake pairing? Well, you’re in luck! At Collin Street Bakery, we offer the world’s best fruitcake. With a variety of fruitcakes to choose from, you’ll never get bored. Try it today.