The Infamous Fruitcake Joke

Johnny Carson TV Host Profile Image
Posted in: Fruitcake, Community

Johnny Carson: Fruitcake Friend or Foe?

On May 21st, 1992, Johnny Carson ended his thirty-year stint as the host of The Tonight Show. This was a significant moment in television history, as it was arguably Carson who made late-night television a household, entertainment staple.

For nearly three decades, Carson had woven himself into the nightly routine of millions of viewers. Featuring the most popular figures of the day, Caron’s list of guest celebrities, politicians, musicians, actors, and actresses stretches the length of the Hoover Dam. A born comic, Carson was astoundingly quick and shockingly witty. His on-set interviews only rival in humor his well-scripted stand-up routines.

Astute, mentally nimble, and concise, Carson was able to cut to the comedic heart of any scenario. For many Americans, he was their metaphorical mouthpiece, vocalizing the collective thoughts of the common man. He was one of them, and yet not. For others, he was more akin to a guidepost or beacon, providing a perspective, logical reason, and direction. Many people made decisions based solely on the words of one, Mr. Johnny Carson. Sometimes, to disastrous effects.

 

Johnny Carson Sits at His Desk Interviewing A Guest

The Power of Suggestion

In December 1973, Carson cracked a joke about a made-up, country-wide, toilet paper shortage. The joke, intended to tickle and amuse, led to a 20-million American stampede on retail stores. People rushed to hoard bathroom tissue in a manic frenzy. The incident was so significant, it became a topic of national news. CBS’ own Walter Cronkite reported on the story saying, “The Scott Paper Company, citing panic buying on the retail level, said today it is implementing an allocation system for the national distribution of toilet tissue. A Scott spokesman said unfounded rumors of a shortage has caused excessive demand at retail outlets.”

Carson later issued a clarification of his original joke stating, “For all my life in entertainment, I don't want to be remembered as the man who created a false toilet paper scare. Apparently there is no shortage!" Despite his apology, the damage had been done. It took grocery stores and other businesses weeks to replenish their wiped out inventory. The incident came to be known as, “The Great Toilet Paper Scare.” If there was ever any evidence of the power of suggestion was real, this was it. But then again, maybe it wasn’t just about the power of suggestion. Maybe, it was the power of Carson’s suggestions.

Carson had the ear of the American people. His jokes were iconic. His perspective was unequaled. His word was gospel. If the funniest man in America said something, it had to be true, right?

 

Johnny Carson Posing with a Fan

Coincidence? - We think not.

Upon reflection, it's hard to tell if Carson himself understood the power of his own presence. One wonders if he had, would he still have made the comments he did? If he could have predicted the lasting impact of his words, would he still have said them? Unfortunately, in 2005, at the ripe age of seventy-nine, Carson passed away, leaving no way to ask. The best we can do is look at the reverberating effect of Carsons’ words in our lives today.

This reflection calls to mind Carson’s infamously ionic fruitcake joke, The worst gift is a fruitcake. There is only one fruitcake in the entire world, and people keep sending it to each other.” For many, that wisecrack sliced like a hot knife through soft butter. Almost immediately after the jokes airing, fruitcake sales drastically declined. Coincidence? We think not.

Prior to Carson’s comment, fruitcake had always been a holiday dessert staple. Loved by many, fruitcake was considered a family tradition and a Christmas icon. Its popularity was global, viewed as a delicious, confectionary delicacy. Countless countries including Australia, Bulgaria, Canada, France, Germany, Ireland, Italy, India, Mexico, New Zealand, Poland, Portugal, Romania, Spain, Switzerland, and the United Kingdom each lay claim to their own unique and regionally-specific fruitcake recipes.

 

Image Source Netflix®

In fact, fruitcake’s worldwide fashionableness stems from deeply embedded historical roots. Prior to the advent of modern methods of preservation, our ancestors found creative and ingenious ways of preserving the precious fruits and nuts gathered during the fall harvest. One of those methods included baking a cake of high-quality flour, sugar, and butter, and incorporating into the batter candied fruits and nuts. The notion being, left alone, the shelf life of these precious ingredients would be detrimentally short. However, when combined, their preservational capacity dramatically increased, enabling the baker to enjoy the bounty of the harvest even in the barren months of winter. Often reserved as a special treat for significant occasions, fruitcake was often the dessert of choice for Thanksgiving and Christmas. Thus explaining the tightly knitted correlation between the cake and the holidays.

Even after the creation of preservatives and refrigeration, the custom of making fruitcake continued. Like many traditions, the practicality of the practice became irrelevant. But it’s symbolic association to joy, family, togetherness, and thankfulness remained. That is, until 1978...

 

Johnny Carson Star

The Decline of the Fruitcake Empire

On November 22, 1978, with the American population poised and watching, Carson cracked his fruitcake joke. Waves of laughter rippled through the on-set audience, and presumably, across the country. And, snap! Just like that, fruitcake was out of fashion. No longer was it a symbol of hard work, family, and love. In an instant, it was relabeled as a curiously heavy cake, made with unknown ingredients, associated with aging family relatives. Too dense to eat, fruitcake’s use was relegated to use as a boat anchor, a doorstop, or a brick.

How is it possible, a beloved tradition with historically documented roots dating back to the days of the ancient Egyptians could fall out of style overnight? - Had the whole world been faking the fruitcake love for centuries till Carson finally broke the pretense? Or was Caron’s opinion so influential, so heavily weighted, the general population was concerned that to contradict him was to cast themselves as a social pariah?

The evidence to the latter is significant. For one thing, while fruitcake sales in the United States drastically declined, worldwide affection for the confectionery treat remained steady. That’s unsurprising when you think the majority of Carson’s audience were located in the U.S.. So, was this another case of Carson's power of suggestion? I mean, it wouldn’t be the first time Carson accidentally influenced the opinions and buying habits of an entire country - remember “The Great Toilet Paper Scare?”

Makes you wonder, just how everybody was afraid they’d be unable to spare a square, is it possible people were afraid to admit that they themselves did like fruitcake?

Nobody Puts Fruitcake In A Corner

What’s more to think about, over the past ten years, fruitcakes sales have started to recover. Despite having been considered a confectionary castaway, fruitcake has been slowly making a kind of cultural comeback. Why is this? - Maybe it’s because ‘You can’t keep a good fruitcake down,’ or ‘Nobody puts fruitcake in a corner.’ Or perhaps it’s because since Carson’s retirement in 1992, fewer people remember his iconic fruitcake joke, therefore fewer people are influenced by it.

It’s also very possible fruitcake’s mounting popularity has something to do with its recent liberation as a ‘holiday only indulgence. No longer resigned to being just a seasonal treat, fruitcake has been discovered to be a calorically dense nutrition source for endurance athletes. With a taste and texture comparable to granola or energy bars, fruitcake has become a substitute for long-haul bikers, hikers, and skiers.

Think we’re kidding? Nope - We don’t have Carson’s gift for wit. Just read these reviews left by people who swear by fruitcake as a source of fuel…

Sliced Regular DeLuxe® Fruitcake

“As I read through the ingredients of a Collin Street DeLuxe® Fruitcake™, I noted the high level of carbs and protein... All bound in one great-tasting product. I found [it] provided at least 45 minutes of energy before I needed to stop and eat again. I loved having the fruitcake on hand!”

- Tim Hoime, Avid Hiker

READ ARTICLE

“Fruitcake tastes great! One thing I've found trying different kinds of [energy] bars during [bike] races is that some of them are so dry you almost have to spit them out – you can't get them down. Fruitcake [isn’t] like that because they're so moist.”

- Bob Kingman, Cycling Enthusiast

READ ARTICLE

“[Thea] had introduced me to the idea [of fruitcake] on one of our previous hikes... Her father had read an article about using fruitcake as an outdoor snack substitute for granola bars and energy gels... It was such a hit in [their] family, I thought I’d give it a whirl. We hike the whole way feeling fueled by our fruitcake.”

- Mary-Preston Austin, Professional Amateur Hillwalkers

READ ARTICLE

SEE?! The Testimonies Speak For Themselves!

#FruitcakeAsFuel

And There Goes Johnny

To settle any confusion, we don’t dislike Carson. He was a comedy giant who cracked a couple of jokes at fruitcakes expense. Comics make jokes; it’s what they do. For them, no topic is off-limits - all subject matter is fair game. So, we don’t take his comments personally. But we do wonder, what if pound cake had been his punchline instead…

 

Regular DeLuxe® Fruitcake
We’re on a mission!! We want to prove that #FruitcakeHateIsFake. Help us make our case by trying a slice for yourself and leaving us a review. Order one of our world-famous DeLuxe® Fruitcakes right now and tell us what you think!

SHOP OUR DELUXE® FRUITCAKE!

October 4, 2021
Comments
Vivian Norman
November 9, 2020 at 12:04 PM
My oldest brother is a baby-boomer, born in Russellville, Al, during WWII. In that part of the country, during that time frame, before Johnny's joke, fruitcake was very popular at Christmas time. Needless to say, my brother loves fruitcake to this day and a few years ago, he started requesting it for his birthday, August 1st. So, I send him your miniature original fruitcake for his birthday and he loves it. I, myself have purchased the miniature apricot and pineapple fruitcakes and my favorite is the pineapple. Thank you, Collin Street Bakery, for not taking Johnny's joke seriously.
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Collin Street Bakery
March 9, 2021 at 12:36 PM
Thank you for ordering from us time and time again. We are so lucky to have you and your family as part of the CSB family.
Barb Garbutt
November 9, 2020 at 12:09 PM
Being of Scottish & English heritage fruitcake was bred into us. Holidays and special family events were rarely without fruitcake. I’ve made it, but I want you to know that mine cannot compete with yours.
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Collin Street Bakery
March 9, 2021 at 12:37 PM
Thank you SO much! We are sure yours is just as delishhh!!
Bernadette McKay
November 9, 2020 at 12:26 PM
My family loves fruitcake- but only yours!
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Collin Street Bakery
March 9, 2021 at 12:32 PM
They have great taste!
Barbara Lazerus
November 10, 2020 at 8:26 AM
I’ve had your fruitcake all my life. I didn’t appreciate it until adulthood. My Dad is 86 this year. I send him one every birthday. It’s a family tradition.
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Collin Street Bakery
March 9, 2021 at 12:39 PM
Thank you for allowing us to be apart of your family traditions!
Catherine Smith
November 11, 2020 at 12:07 PM
Nothing beats a Collin Street Bakery fruit cake - I bought a 2 pounder last month and ate most of it myself.
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Collin Street Bakery
March 9, 2021 at 12:47 PM
Thank you so much!
Chuck
November 11, 2020 at 12:19 PM
Fruitcake has been a holiday treat for me since early childhood. As a youngster growing up, I didn't realize we were poor until I read an article describing the foods that poor people eat regularly. The list contained almost all of buy family's staples. No, I don't believe fruitcake was one of them. I guess none of our neighbors realized we were poor either. I think we all felt we were doing okay after the hard times of the Great Depression. Today in the autumn of my year I still think your fruitcake is the best around and over all the years I have tried many different brands.
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Collin Street Bakery
March 9, 2021 at 12:50 PM
Thank you for sharing your story with us. We are so glad you enjoy our cakes.
ELIZABETH A LIPSCOMB
November 11, 2020 at 2:47 PM
I have been lucky enough to work for many years in a medical schoool department with many physicians. At Christmastime there would always be Collin Street fruitcakes delivered for the doctors by thankful patients. Some didn't understand what a wonderful gift this was so there was always an extra tin that made its way to my house. I had grown up seeing that iconic tin in the house. There is nothing better in the afternoon than a hot cup of coffee and a piece of Collin Street fruitcake. A bite that included a pecan was the best surprise. As a child I would always attempt to cut a slice that had the most pecans on top. All I can say about some of those silly doctors is to quote Auntie Mame who said, "life is a banquet and most poor suckers are starving to death". Oh well, their loss was certainly my gain. This year, as I retire after 31 years in dementia research, I ordered a fruitcake for myself :)
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Collin Street Bakery
March 9, 2021 at 12:52 PM
Thank you so much for sharing this with us. We are so glad you love our fruitcakes, we are happy to have you as part of the CSB family.
Roni Mendez
November 11, 2020 at 2:49 PM
My mother was British, and we always had fruitcake at Christmas, as well as Christmas pudding! I love fruitcake! Fruitcake in England wasn't just for Christmas, though, but for wedding cakes also. I expect it was because fruitcake is long lasting, and they could save layers of it for anniversaries, etc. My husband is Hispanic, and does not like fruitcake, but we still have it in our house at Christmas for other family members, and guests.
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Collin Street Bakery
March 9, 2021 at 1:20 PM
Yummy! We are sure your guests appreciate your family a lot for giving them our fruitcake.
Elsie LeBlanc
November 11, 2020 at 5:35 PM
I love fruitcake from your bakery. I just wanted everyone to know I had a half of one left over from Christmas and it was shoved into the rear of our extra fridge. It must have been two years later and I found it and wondered if I should throw it away. I took it out and it looked okay so I ate it all. Not all at one sitting, though. But the pecan pie........it is heavenly!! One year there was a mixup and I ate three fruitcakes and two pecan pies almost by myself. And not all at one sitting. I will be ordering both today.
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Collin Street Bakery
March 9, 2021 at 1:21 PM
Yumm! Those two are a great combination of deliciousness.
ShaSha
November 11, 2020 at 7:26 PM
Your fruit cakes are delicious. Many that are store bought are crumbly & dry. If only Johnny Carson had tasted your fruitcake he would have been a true believer.
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Collin Street Bakery
March 9, 2021 at 1:25 PM
We like to think that too!
Charles Horcher
November 28, 2020 at 12:43 PM
Let it be known that fruitcake was the first energy bar.
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Collin Street Bakery
March 9, 2021 at 1:29 PM
Yum!
Susan Robinson
December 10, 2020 at 11:14 AM
My great grand father, Louis G. Compton, was a baker at Collin Street for many years. I was a little girl, not really into fruitcake, but my whole family and extended family always got a Collin Street fruitcake. Nearly everyone has passed on now, but my three siblings and I keep one fruitcake circulating every Christmas! We will never open it - it’s our connection to “Daddy Pop” and our roots! All of of us love everything at Collin Street!
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Carol Story
January 2, 2021 at 9:56 AM
Oh my goodness, Susan - I believe we are cousins. MY great-grandfather is also L G Compton ("Daddy Pop")!!! Would you like to get in touch? Collin Street, is Susan able to see my email address here? If not, can you help?
Collin Street Bakery
March 10, 2021 at 8:54 AM
Awe! We love this, thank you for sharing this with us.
Gene Hawkins
December 13, 2020 at 6:18 PM
I tasted my first CSF in 1954 when my mother ordered it for our family. I was 14. Today is December 12, 2020 and I'm awaiting delivery of my Collin Street fruitcake, some 66 years later. The only years I missed were 1959 and 1960 when I was stationed in So. Korea.
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Collin Street Bakery
March 10, 2021 at 8:55 AM
Thank you so much! We are glad to have you as part of the CSB family.
Pamela S.
December 30, 2020 at 11:41 AM
Collin Street fruitcake is an integral part of our Christmas! I have a friend who makes homemade fruitcake, and I have to say that while hers is quite good, it isn't better than Collin Street's! (And the pretty tins are good for storing next year's Christmas cookies!)
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Collin Street Bakery
March 10, 2021 at 8:56 AM
Thank you so much! We love being apart of your Christmas traditions.
Claire Gambao-Zuhlke
December 30, 2020 at 11:43 AM
A family member gave us a Collin Street fruitcake, probably in 1964. Other than a few years, when I was out of the country, I have ordered one or two or ??? ever since then. I hate those old German fruitcakes that my other family members made. I love Collin Street!!!
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Collin Street Bakery
March 10, 2021 at 9:04 AM
Thank you so much!
Caroline Adams
December 30, 2020 at 11:49 AM
My mom made fruitcake yearly in Christmas season. The absolute best ever and especially after she soaked it in homemade muscadine wine. It was dark, moist, and full of nuts. Yours is the most like it and I look forward to it each year. My sister and me. I ordered one for her because she has suffered a stroke and wouldn't think of ordering for herself.
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Collin Street Bakery
March 9, 2021 at 1:38 PM
Thank you so much for your kind words.
Joan Suelflow
December 30, 2020 at 11:52 AM
When my mother was living, she sent your fruit cakes to each of her three adult children. Today I send one to a daughter who loves it! The other four children are not convinced of its superb taste and flavor. Thank you for this interesting story on Johnny Carson. I’ll be telling it to others!
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Collin Street Bakery
March 9, 2021 at 1:36 PM
Thank you for keeping us apart of family traditions.
Tom Hurley
December 30, 2020 at 11:55 AM
People speak badly of fruit cake. Because if no one else eats it, there is more for the bad mouther.I got 2 of yours recently, # one was gone in hours, I don’t know who ate it. I did not tell anyone we had them. The second is unopened to show discipline.
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Collin Street Bakery
March 9, 2021 at 1:35 PM
Yum! Our cakes are just that good.
David Stewart
December 30, 2020 at 11:55 AM
Before I was born, my grandmother used to make fruitcakes at Christmas, and the family loved them. But I remember eating a piece of fruitcake - I'm quite sure it was NOT a Collin Street Bakery fruitcake - when I was a kid, and thinking the green-dyed cherries tasted weird. I was 16 when Johnny Carson made his fruitcake joke, and I think that just cemented my negative opinion of fruitcakes for the next 40 years. But when I moved back to Texas and read an article about Collin Street Bakery and their fruitcakes, I tried one, and we all found it to be delicious! Since then, I've sent to them to my family around the country, and everybody loves them! We've also stopped for lunch at the Collin Street Bakery in Waco every chance we get, and absolutely everything in that store tastes so good. Our favorite bakery, hands down! I just wish we had one closer to our home so we could visit more often.
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Collin Street Bakery
March 9, 2021 at 1:34 PM
Thank you SO much! We appreciate your kind words so much, we are glad you found your love for our delicious fruitcake.
Donald Novak
December 30, 2020 at 12:02 PM
I first discovered the Collins Street fruitcake when my boss told me to throw out two (unopened) gifts from clients. I am more adventurous gastronomically than he, or maybe he was afraid of calories. I enjoyed those two immensely and have bought a few since then. My mother made a pretty good one, but still not as great as CS fruitcake. I have to limit myself to one or two slices per day, just so that I don't devour the whole cake at once. The only thing that keeps me from ordering more is that they do strain the budget of an elderly man. --Definitely one of the world's gourmet delights.
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Collin Street Bakery
March 9, 2021 at 1:31 PM
Thank you so much for your kind words! We are so glad you tried our fruitcakes.
Elaine Benjamin
December 30, 2020 at 12:30 PM
I never could understand the jokes about fruit cake and didn't realize that Johnny Carson was at the root of it until I read your article. Shame on Johnny (may he rest in peace)! If I remember correctly he didn't like broccoli either yet broccoli is a very nutritional and health-inducing vegetable. I guess I am a fruit cake snob! I pity the person who doesn't like a confection loaded with fruit and nuts. In fact, I think they must be nutty in the head! I've always loved fruitcake and I'm disappointed if I don't receive one in the mail for Christmas. Just in case, I made it easy on my gift-giving relatives this year and let them know what they could get me for Christmas. It worked! I have my very own Collin Street Deluxe Fruitcake. My cup runneth over! God bless us, every one!
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Collin Street Bakery
March 10, 2021 at 10:07 AM
Thank you for your kind words!
Paul Woodard
December 30, 2020 at 12:33 PM
My mother made many loaves of fruit cake every year, when I was a boy. It was a Christmas tradition at our home. The rum additive made them especially popular with the neighbours and my relatives. Back then, when money was tight, homemade fruitcake gifts - said we are thinking of you, sending our love, and Merry Christmas. When I left home, mom’s fruitcakes followed me to my next military posting. I looked forward to these seasonal treats. When she could no longer make them, I lucked out because My father-in-law introduced and treated me to an annual Collin Street Bakery cake. Since then I have sent them as annual presents to all of my loved ones.
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Collin Street Bakery
March 10, 2021 at 9:55 AM
This is amazing! Thank you so much for sharing this with us.
Babs
December 30, 2020 at 12:57 PM
I grew up eating fruitcake which made our holidays extra special. My husband not so much until I ordered the pineapple-pecan fruitcake for his birthday-which he really enjoys! Long live the delectable fruitcake!
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Collin Street Bakery
March 10, 2021 at 9:54 AM
We are so glad everyone has found something they enjoy!
Melanie
December 30, 2020 at 1:02 PM
I remember Carson's fruitcake joke, we laughed and said, "All the more for us fruitcake lovers....." We enjoyed surveying friends as to whether they were yay or nay to fruitcake. But my family always had fruitcake at holiday time. I even took a fruitcake baking class in order to continue the tradition as an adult, trying to duplicate the taste and quality I remembered from my childhood and beyond. It was only recently that I learned from a much younger family member where Mom ordered the best fruitcake (since Mom had passed on), and It was Collin Street Bakery. I immediately placed an order. Thank you for the great Carson article. PS: I don't remember the toilet tissue joke, but do remember his fruitcake joke! Perhaps it poked at my heart!
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Collin Street Bakery
March 10, 2021 at 9:53 AM
Thank you for sharing your story with us. We are glad you found us again!
Mary Greer
December 30, 2020 at 1:19 PM
My Mama (who did not like sweets and had never even tasted ice cream) loved, loved, loved fruitcake. One year, the beloved fruitcake disappeared before making it to Mama. She called me all upset that she tracked it to UPS and then it never made it to the truck. So I called CSB and explained what happened and could they get one to her after Christmas as quickly as possible. So Christmas Eve, about dark-here comes the fruitcake delivery. How they got it all the way to the mountains of NC so quickly, I will never know. Maybe it fell off Santa's sleigh!
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Collin Street Bakery
March 10, 2021 at 9:52 AM
Thank you so much for sharing this story with us.
Aleida Sharp
December 30, 2020 at 1:23 PM
I bought my first Collins fruitcake this past Christmas, it will be a yearly tradition now. Best I’ve had!!
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Collin Street Bakery
March 10, 2021 at 9:30 AM
Thank you so much!
thomas pires
December 30, 2020 at 1:36 PM
enjoy only your fruitcake for over 15 years always have one in the frezzer thanks
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Collin Street Bakery
March 10, 2021 at 9:29 AM
Thank you for being apart of the CSB family!
Alex P Tatum
December 30, 2020 at 1:36 PM
I have enjoyed your fruitcake since 1971. Over the years I've ordered many fruitcakes. Additionally I have given many fruitcakes to friends of mine as gifts. I always enjoy the high quality of the fruitcakes to make. I recommend your fruitcakes to almost everyone I talked with concerning gifts or special thanks to those you care about. Keep up the good works with your fruitcakes! I vividly recalled being a backcountry park ranger in Denali Park and having the pleasure of munching on your delicious food cake while watching moose and caribou , bears and wolves etc. what a special time and a special fruitcake to have. Alex P Tatum Anchorage Alaska
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Collin Street Bakery
March 10, 2021 at 9:29 AM
Thank you for sharing this with us.
Janet Murphy
December 30, 2020 at 2:13 PM
I rediscovered your fruitcake when I stopped at your store in the Waco area to recharge my Tesla there. I recognized the tin and the flavor of the fruitcake and was elated to have found you. The small fruitcake I bought then lasted less than a day - and I didn’t share it! Knowing my son would be going through Waco to visit me for Christmas I asked for a fruitcake for a Christmas gift, meanwhile ordering one for myself in case. That one was consumed in less than a week so I reordered 2, not knowing if I’d get one for Christmas, which I did. I will try to make these 3 last me longer, but there’s no guarantee.
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Collin Street Bakery
March 10, 2021 at 9:28 AM
Thank you so much! Our fruitcakes are just that good.
Wanda Rogers
December 30, 2020 at 3:22 PM
I am 79, so I also grew up with fruit cake. However, I didnot like the candied fruit or the flavor of the cake. Several years ago, I ordered one of Collin Street's cakes for my husband. He has always liked fruit cakes. Out of curiosity, I tried a piece of the cake. My feeling for fruit cake changed. I was convinced that all fruit cakes are not the same. I order cakes for myself as well as my husband.
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Collin Street Bakery
March 10, 2021 at 9:27 AM
Thank you so much! We are glad to have changed your fruitcake opinion.
David R Fransen
December 30, 2020 at 3:30 PM
I discovered years ago that, when hiking in the mountains, the only emergency rations needed were fruitcake and water. Your cake is so energy dense that it adds nothing to your pack, leaving more space for water. I am also a home baker and about the only thing I haven't tried to bake is fruitcake--why would I?
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Collin Street Bakery
March 10, 2021 at 9:26 AM
What a great idea!
Judy Steward
December 30, 2020 at 3:59 PM
Never really cared for fruitcake until I bought one from Collin Street Bakery I now had a new love affair with fruit cake; but only yours. They are so moist and full of fruit and nuts. I wish I could try them all. So far, the Deluxe is my favorite.
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Collin Street Bakery
March 10, 2021 at 9:26 AM
Yum! The DeLuxe is a classic and absolutely delicious.
Anna Denton
December 30, 2020 at 4:32 PM
I have a Collins tin on my kitchen counter all year long! I usually buy 2 at a time, cut them in half and share them with my daughter. There are small amounts of both flavors on a small plate on top so I can pick at it all day! Salty caramel pecan and cherry fudge are sinfully delicious! Long live the fruitcake!!!!!
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Collin Street Bakery
March 10, 2021 at 9:25 AM
Yummy!! Thank you for sharing.
Robert L. Burchett
December 30, 2020 at 4:43 PM
We always had Christmases with a Hostess fruitcake when I was a youngster. When my Grandparents both died we went years without the tradition. Then just this year I decided to order some more but couldn't find a store that had them on the shelf. I went online and found CSF. From what I found on the internet, it looked super good and I decided to give it a try. Tell you more later.
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Collin Street Bakery
March 10, 2021 at 9:23 AM
Thank you, Robert! We hope you enjoyed your cake.
Pamela L Sowers
December 30, 2020 at 5:30 PM
My late Aunt Helen started sending everyone else in the family the Collins Street DeLuxe Fruitcake sometime back in the '70s. She and all the other aunties and uncles are gone, but now I make sure that my nephews get a fruitcake each every December. I used to send a pineapple fruitcake to France, to a family friend, too. He enjoyed each morsel with a tisane. We have all savored these cakes over the years with gusto and look forward to them every holiday season!
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Collin Street Bakery
March 10, 2021 at 9:22 AM
Thank you for allowing us to be apart of your family traditions!
Phoebe Anderson
December 30, 2020 at 6:05 PM
I absolutely love fruitcake, and your is the best! It just isn't Christmas without a fruitcake. I am wanting your absolute biggest for my birthday cake this year.
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Collin Street Bakery
March 10, 2021 at 9:17 AM
Yummy! They make for a wonderful birthday cake.
Ina Kay Zimmerman
December 30, 2020 at 8:27 PM
My mother always bought your fruitcakes, and although she has been gone for 17 years, I always missed them. This year I bought myself one and ate it all!
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Collin Street Bakery
March 10, 2021 at 9:15 AM
Yum! We are so glad you got a fruitcake this year.
Ms. Caroline Gavin
December 30, 2020 at 11:29 PM
My partner told me about Collin Street, “a fruitcake like no other”, so I ordered one as a Christmas gift for him. Of course he brought it to my home, ostensibly so I could taste it. I had been making Christmas Stollen to give as gifts, but no more. Each year I send out several Collin St. Fruitcakes not only my partner, but to relatives as well as friends in France. My dad loves it!
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Collin Street Bakery
March 10, 2021 at 9:07 AM
Thank you! We are so glad you tried and enjoyed it.
Prof Viola Mallory
December 31, 2020 at 12:58 AM
Back before we knew of your Fruitcake it was considered like Carson said something you wanted to re-gift to someone you didn't like so much. :-) But yours is in a league of it's own! I would say it's the best I have ever had!
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Collin Street Bakery
March 10, 2021 at 9:05 AM
Thank you so much for your kind words.
Renee Guevara
December 31, 2020 at 11:54 AM
Love this fruitcake
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Collin Street Bakery
March 10, 2021 at 9:05 AM
Thank you!
Vijay Vadlamani
December 31, 2020 at 12:12 PM
Hilarious! While I have known of many fruitcake regions none were Collin Street. The best around. Happy holidays.
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Collin Street Bakery
March 12, 2021 at 8:56 AM
Thank you so much!
Vijay Vadlamani
December 31, 2020 at 12:13 PM
Should read "regifts" not "regions"...don't want Corsicana after me!
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Collin Street Bakery
March 12, 2021 at 8:57 AM
Although we understand, we thank you for the clarification!
Mark T Buerger
December 31, 2020 at 12:21 PM
The Collin Street Baker family doesn't really just make "fruitcake," they make a confection, a taste treat, an epicurean delight, that defies anything so simple as just a fruitcake. The Collin Street Bakery creates a delicacy that reaches the heights of a National Treasure. And I love it.
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Collin Street Bakery
March 12, 2021 at 8:59 AM
Thank you so much! We appreciate your kind words.
Bernadette Weatherly
December 31, 2020 at 12:27 PM
Anyone that was raised with fruitcake at holiday time, has it ingrained into their holidays ....good or bad. But finding the perfect cake is a mission that ended when I found yours. Since that fateful day I’ve introduce several generations to the wonderful tradition of fruitcake at Christmas. My sister, mother of eight, has to squirrel away her piece because her adult children can polish off the deluxe (large) cake in one sitting. When I lived in TX for a while...I visited your store. Too cool! Thank you for your wonderfully delicious cakes! Keep’em coming.
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Collin Street Bakery
March 12, 2021 at 9:01 AM
Thank you so much for allowing us to be apart of your family tradition!
BOB HUDDLESTON
December 31, 2020 at 1:10 PM
I've been eating your deluxe fruitcake since I was a little girl in the 50's. My family loved 'em, except for my sister. Every holiday I send a large to my brother and regular to other family members. One year I sent my brother an extra cake because he complained when he finished his cake so quickly that year. I've been enjoying your cake for at least 60 years. Hope to enjoy for a while longer. Love to all at CSB, KEEP UP THE GOOD WORK, from Angela in south Louisiana.
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Collin Street Bakery
March 10, 2021 at 10:19 AM
Thank you so much!!
Janice Exenberger
December 31, 2020 at 2:35 PM
Your fruitcake has been a staple in my life since probably 1958. It was a favorite for my parents who ordered one each year. Once I married Mom made sure a fruitcake arrived each Christmas to all my siblings. After my mom passed my father kept up the tradition. When he passed our dear step-mom continued the tradition. She passed this year so I took up the tradition and got the fruitcakes ordered! Wouldn’t be Christmas without a Collin Street Pecan fruitcake! Thanks for keeping your business going.
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Collin Street Bakery
March 10, 2021 at 10:14 AM
Thank YOU! It wouldn't be possible without customers like you, we appreciate you.
Pawan Kulkarni
January 1, 2021 at 7:56 AM
i am the guy that ALWAYS defends the fruitcake against the haters. i've always loved them , have even made my own from scratch. that said i wish to commend csb for your delicious cakes and pies. ive been a customer for years and have always ordered a fruitcake and one of your pies.love you guys and your great products.
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Collin Street Bakery
March 10, 2021 at 10:11 AM
We love you! Thank you so much for your kind words.
Anthony Antonio Lovato
January 3, 2021 at 1:14 PM
Amazing fruitcake, it was my dad’s favorite desert and he passed that desire and craving for it to me, I have to have one every year better than any ones homemade.
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Collin Street Bakery
March 12, 2021 at 9:02 AM
Thank you so much! We are so glad you enjoy it.
Miss Connie White
January 4, 2021 at 11:25 AM
Although I do like your fruit cakes, it can't compare to the love my father, who is in his 80s, has for it. He eagerly awaits getting a fruit cake, ot two, for the holidays. I even sent him a mini one one his birthday and he was ecstatic. He will pretty much eat them all by himself if he thinks he can get away with it. Just give him a cup of coffee with it and he is in hog heaven. Growing up, I can remember him hoping that his older brother would remember to send him one for the holidays and he was always so excited to recieve it. That's why I have kept the tradition going after my Uncle had passed away. Also, I agree that your fruitcake is so much better than most of the power/energy bars out there.
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Collin Street Bakery
March 10, 2021 at 10:09 AM
Your father has amazing taste. Thank you so much!
Rick Mott
October 6, 2021 at 12:03 PM
We were introduced to your fruitcakes by my mother-in-law, who started sending them a long time ago, and we've been buying them ever since. Of course, the appeal may have been enhanced when I remember she used to buy them a month ahead. poke holes in the top with a fork, and baste them liberally with rum and brandy for a week or so before sending them to us. Combine that with my mother's recipe for hard sauce, and nobody needs an after-dinner drink!
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Collin Street Bakery
October 6, 2021 at 9:29 PM
Yum! That sure does sound delicious.
Maxine Patton
October 6, 2021 at 12:09 PM
I am 77 years old now and……. As long as I can remember, my mother made a really good fruitcake that is always baked and then another fruitcake that is always refrigerated after it is put in a two piece tube pan as I do now sometimes. When I became aware of Collin Street Bakery’s Fruitcake, I was interested and excited to try it. We love it as well as our family. I gave my brother and his wife several slices 3 years ago and they are going to order the Large Sliced Fruitcake, last year they ordered the medium size. She said she was ordering on the 13th for whatever reason. This is perhaps my third year of ordering and we love the Large Sliced Fruitcake that is well worth the money and easy to serve ourselves or others.
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Collin Street Bakery
October 6, 2021 at 9:32 PM
Thank you so much for your kind words! We appreciate you giving us a try and sharing our delicious cake.
Steph
October 6, 2021 at 12:14 PM
I had heard of fruitcake growing up in Northern New Mexico and I thought it sounded delicious. We do love our pecans. My mother, however, insisted it was the most terrible dessert ever conceived! A waste of precious dessert calories! I guess it would be if you hate dried fruit. So I never got around to trying it until I came upon a “recipe” for The World’s Best Fruitcake in a cookbook entitled Texas Home Cooking by Cheryl Alters Jamison and Bill Jamison. According to this recipe, all you need is a telephone, a credit card, and the number for the Colin Street Bakery. I followed the instructions (mostly, I ordered it online) and I was so pleased with the result!
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Collin Street Bakery
October 6, 2021 at 9:33 PM
Thank you so much, Steph! We appreciate you sharing this with us, we are so glad you stumbled across us.
Paul McClure
October 6, 2021 at 12:15 PM
Many years ago I attended Anderson College, in Anderson Indiana. It was a church school & liquor was forbidden. Next door to me in my dorm was a young black man, Carletin, Comberbach. Shortly his mother in the Carribbian Island sent him a very large fruitcake! We gathered around as he opened it, WOW! it reeked of Rum & we loved it! Pretty soon the whole dorm floor was there for their slice ! Carelton was also the first black man I met with a very strong British accent! Love your cakes. Paul McClure
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Collin Street Bakery
October 6, 2021 at 9:34 PM
Thank you Carelton for sharing our fruitcake and thank you for sharing the story with us.
Susan Mathew
October 6, 2021 at 12:35 PM
An elderly neighbor, Maureen invited me over for a cocktail one evening. She served your fruitcake as side snack. It's was so delicious. I'd never had fruitcake that tasted so good. I've been ordering it since and enjoying every bite!!
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Collin Street Bakery
October 6, 2021 at 9:35 PM
Maureen has great taste and we are so glad she shared!
Pat RAE
October 6, 2021 at 12:44 PM
I have been a big fan of your fruit cakes for several years, love them at any time of year, but only your fruit cakes. I have tried others but none can compare to Collin Street Fruitcakes.
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Collin Street Bakery
October 6, 2021 at 9:35 PM
Thank you so much!
Marjorie Myers
October 6, 2021 at 12:51 PM
I absolutely love your fruitcake! My brother does, too! I send him a small size one (not miniature) and he says they are too small…only four servings! I wish there were a way to order and arrange to send one on a yearly basis after I’m gone! The cake is a memory book! It brings us all together even though we’re miles apart! Thank you so much!
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Collin Street Bakery
October 6, 2021 at 9:37 PM
Thank you so much for your kind words! We are so glad to bring your family together.
Mary J.
October 6, 2021 at 1:05 PM
I love your fruitcake, as did my mother and mother in law when they were alive. CSB makes the very best fruitcake and although I haven’t ordered one in a few years, it is on my list for this year. No joke could make me stop loving it. P.S. I loved Johnny Carson..
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Collin Street Bakery
October 6, 2021 at 9:37 PM
Thank you for sharing this with us, we are so glad you enjoy our cakes.
Michael Kenny
October 6, 2021 at 1:28 PM
Finally someone corrects Carson's joke about fruitcakes. I am surprised that so many people took that joke to heart. My parents came here from Ireland and we always enjoyed Fruitcake, especially at the holidays. I remember hearing Carson make the joke, yes I am that old, and thinking, "he doesn't know what he is talking about, fruitcakes are delicious". It became a running joke every year around the holidays. I never stopped loving fruitcake and never will. As my mother would say, "he just doesn't know what 'good' is". Eat a fruitcake!
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Collin Street Bakery
October 6, 2021 at 9:38 PM
Thank you! Fruitcake is delicious.
Nena Wilkinson
October 6, 2021 at 2:15 PM
I grew up in Houston and always saw the flyer in the paper for Collin Street Fruitcakes. At that point I had never had a good one so when I was relocated to the Dallas Fort Worth area one day I packed my kids in the car and drove to Corsicana to sample the wares. I fell in love with your fruitcakes that day. I remember the night Johnny Carson made that joke on tv. It was funny but I never took it seriously. I now live in the Hill country and my kids are grown by and still live in Dallas, so yes I stop at the Waco shop. The quality of your products have not changed. One year I hadn’t received mine yet and I bought one at a grocery store, took one bite and in the trash it went! Only Collin Street for me.
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Collin Street Bakery
October 6, 2021 at 9:39 PM
Collin street is the only way to go! Thank Nena, we are very glad you enjoy our cakes.
Ray Conrow
October 6, 2021 at 2:19 PM
Long Live CSB Fruitcake! We love it, we gift it, we sing it’s praises, long after the glib and unfunny Mr. C has been forgotten.
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Collin Street Bakery
October 6, 2021 at 9:40 PM
Fruitcake is delicious!
Jo Scozzafava
October 9, 2021 at 11:42 AM
With all any negative comment about Fruitcake, one taste of a CSB Fruitcake proves them wrong. I have made many converts. Thank you for being delicious!
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Collin Street Bakery
October 9, 2021 at 4:53 PM
Thank you for your sweet words!
Patricia Langford
October 9, 2021 at 11:53 AM
I grew up with my mother's homemade fruitcakes. They were delicious and I've made them myself. However, the cost of the ingredients and the time it takes makes me pause before making them. Last year,, My brother in law, induced me to Collin Street Bakery's fruitcakes. I love them. They are delicious and the cost is less than making them myself. Thank you for your wonderful cakes.
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Collin Street Bakery
October 9, 2021 at 4:54 PM
Thank you so much! We are so glad he introduced you to us!
Rebecca Book
October 9, 2021 at 12:02 PM
Christmas would not be Christmas without Fruitcake! It has been our tradition for years and will continue. I love fruitcake with a cup of tea, nothing better! A joke is a joke, and I have heard other fruitcake jokes, but they do not diminish my love for fruitcakes, on the contrary jokes just add to the enjoyment. Who doesn't enjoy a good laugh?
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Collin Street Bakery
October 9, 2021 at 4:55 PM
The perfect Christmas tradition!
October 9, 2021 at 12:58 PM
I used to hear this a lot, your as nutty as A fruitcake...
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Collin Street Bakery
October 9, 2021 at 4:55 PM
We sure have too!
larry giles
October 9, 2021 at 1:02 PM
sometimes I feel like A nut
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Collin Street Bakery
October 9, 2021 at 4:56 PM
We think we all do sometimes..
Janet Laughlin
October 9, 2021 at 1:19 PM
I was introduced to your fruitcake by my dad who swore that they were the best. He used to order them every year. After he passed away, I remembered how much he loved them & now I have started trying the variety of flavors. My favorite is the 4 variety sampler that I ordered last year. The thing I like the most is your use of pecans
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Collin Street Bakery
October 9, 2021 at 4:57 PM
We are so sorry for your loss. We are so glad you still order our cakes!
Tyler Klima
October 9, 2021 at 1:36 PM
Please replace the previous comment with this I accidentally hit post before I was finished. I remember watching the Carson spot and have never forgotten the gist of his comments. I was in H.S. at the time, as everyone else I was stumped but enjoyed the laugh. I do not know how or when my mother was introduced to CSB or when she started the tradition I was very young but we would have one every holiday season. It was a treat not my favorite but a treat. When I left for collage my mother started sending these to my brothers and other relatives for Christmas gifts every year and continue every year after. I was always grateful to have something as wonderful to eat in collage but kept a low profile. I remember classmates rolling a cheap imitation down the haul and cracking jokes as did Carson. I have grown to love Collin Street Bakery's Fruit Cakes over the years. My mother passed away a few years back at the age of 89 and I have continued on with the tradition sending one to my brothers and cousin for Christmas. Now one of my brothers has joined the band wagon and reciprocates mid year. The nice thing is that you can leave it in your frig and have a treat for a long period of time. I love your new flavors as well and would never have thought to use it for a energy bar while working out or hunting. I will have to add that to my routines. Thank you for all you do!
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Collin Street Bakery
October 9, 2021 at 5:01 PM
Thank you so much for sharing this with us! We truly appreciate you. We are so sorry for your loss. Thank you for continuing the wonderful tradition.
Richard Hagan
October 9, 2021 at 1:58 PM
My wife jokes about my love of fruitcake especially CSB fruitcake. My parents immigrated to America in 1946 and around the holidays we always had fruitcake. I eat it anytime but now it’s in moderation!
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Collin Street Bakery
October 9, 2021 at 5:00 PM
It is always fruitcake time!
Joe Campise
October 9, 2021 at 2:23 PM
I don't remember the Carson joke..but I never thought fruitcake was something I would eat until by a chance conversation with a woman volunteer at a hospital mentioned about Collins Fruitcake. I finally ordered it and my wife and think it is fabulous!!!..every bite is chock full of nuts and fruit that explodes my taste buds....it is wonderful...and yes, with the nuts and fruit, it packs you with energy that lasts a long time...we highly recommend anyone to try it once..you regret it!!
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Collin Street Bakery
October 9, 2021 at 4:59 PM
Thank you so much, Joe!
Darleen Christiansen
October 9, 2021 at 2:39 PM
I grew up with fruitcake and it was always a treat.We moved to UK and the British fruitcake was so different. My niece and husbnd were transferred to Japapn so we sent her one of your fruitcakes she actually cried when she opened the tin , she loved it, it made her think of home.For several years we have sent fruitcakes to our friends in England and Australia. Lovely on a cold day to have a slice of your fruitcake.
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Collin Street Bakery
October 9, 2021 at 4:59 PM
Too sweet! We love being the feeling of home.
Jean Donahue
October 9, 2021 at 3:28 PM
Like most everything , fruit cakes are not created equal! I have tried lots of different brands over the years, and there are some that fit Carson's joke perfectly. However, yours is NOT one of them. I actually love yours and all your other baked goods as well. We order for ourselves and also send out as gifts. Collin Street Bakery is the Best ever!!!!
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Collin Street Bakery
October 9, 2021 at 4:58 PM
Thank you so much, Jean!! We are so glad you love our cakes!
Roy Dan
October 9, 2021 at 5:16 PM
I have always loved Deluxe Fruitcake. We have the same birth place, Corsicana, Texas. My dad would always buy one for Thanksgiving and Christmas. Never understood why it was just a holiday treat. I could eat it anytime.
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Collin Street Bakery
October 14, 2021 at 10:58 AM
Thank you so much! All year is the perfect time for fruitcakes.
Ron Bolster
October 10, 2021 at 5:38 PM
I've loved fruitcake since I was a kid. My Dad would buy A & P's Jane Parker brand fruitcake, and I fell in love with it immediately. Fast forward 25 years, my moving to the State of Texas, and I met my future wife. The business she worked in involved dealings with many attorneys. As a Christmas gift, one particular attorney sent out small Collin Street Bakery deluxe fruitcakes. I WAS FLOORED BY ITS DELICIOUSNESS! Ever since then, depending on economic times, I would always order the large deluxe fruitcake for Christmas, and sometime in the mid summer just for the heck of it. And more recently, I get the 4 tin box set, as there is no such thing as a bad Collin Street Bakery fruitcake. No matter what the particular recipe. I like them all, but, I always save the Deluxe for last, that one is definitely the king of the hill, and I will continue enjoying these until I die!
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Collin Street Bakery
October 14, 2021 at 11:00 AM
Thank you so much, Ron! We are so glad you found us and enjoyed our cakes. The DeLuxe is a classic, but all of our cakes sure are delicious.
C. Robert Keathley
October 10, 2021 at 6:59 PM
Want to see how a Collin Street Fruit Cake brought me a little 1966 noted fame ? Check out my story on page 65 in the Corsicana Collin Street Bakery's book: "The Slice of Life." On Thanksgiving Day 1966, I took a Deluxe Fruit Cake through "Checkpoint Charlie" into East Berlin to my wife's distant relatives. That Fruit Cake was a intended distraction / attraction for my smuggling in a concealed West Berlin newspaper into Communist East Berlin. The West German newspaper was under my back belt covered by my dress coat. In 1966 western books, magazines and newspapers were not allowed into East Berlin by Communist border guards. Corsicana, Texas was (is) my hometown.
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Collin Street Bakery
October 14, 2021 at 11:02 AM
Wow! Thank you so much. We are glad to be hearing from you.
Georgea Sharkey
October 12, 2021 at 3:41 PM
Our love affair with your Deluxe fruitcake started back in the 70's when our son's Godmother sent us one for Christmas and we bought one just about every year since. My husband never liked fruitcake until he had Collin Street Bakery's. We moved overseas 35 years ago and you still send them to us in New Zealand, best Christmas present we get! Thank you for 50 years of the same great taste and joy of introducing others to the best fruitcake in the world!
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Collin Street Bakery
October 14, 2021 at 11:04 AM
The perfect Christmas tradition! Thank you for the 50 years of being a part of our fruitcake-loving family.
Gary A Parker
October 13, 2021 at 3:33 PM
Some church friends pointed the way to Collin Street Bakery last year. We got one, loved it, and we are doing the same this year. To paraphrase Will Rogers, "I never met a fruitcake I didn't like!"
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Collin Street Bakery
October 14, 2021 at 11:04 AM
Thank you so much! We are so glad they pointed you to us.
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