First-Ever Shiner Fruitcake Beer Just Launched

First-Ever Shiner Fruitcake Beer Just Launched

Introducing Shiner’s Fruitcake Pastry Porter - A Collaboration with Collin Street Bakery

We’ve been holding onto a BIG secret. It’s been incredibly difficult to keep it quiet, but luckily, it’s time to break our vow of silence. Shiner Beer and Collin Street Bakery have collaborated to create the first-ever Fruitcake Pastry Porter --a limited edition beer from Shiner’s Brewer’s Pride series! Released just in time for the holidays, our Fruitcake Pastry Porter is inspired by none other than our award-winning, world-famous, record-holding DeLuxe® Fruitcake.

Now, we know you probably have lots of questions like, “How did this collaboration come to be?”, “What does the Fruitcake Pastry Porter taste like?”, and “Where can I find it?”. Not to worry! We’ve got answers to all your questions. Keep reading to get the details!

All About Shiner

Before we can talk about the beer, we have to talk about the brewery. Because what’s shocking is the number of similarities between Shiner and Collin Street.

Just like Collin Street, Shiner is a Texas-based business located in a teeny-tiny town. Second, both Shiner and Collin Street are over 100-years old. Lastly, just like our bakery, Shiner’s founder was a German immigrant turned entrepreneur. We mean, geez Louise! After learning all this, what’s really the most stunning is how we didn’t create a collaboration sooner.

Shiner was founded in 1909 in the quaint little town of Shiner, Texas. With a population of only 2,069, the townspeople are intimately connected and completely committed to the success of the brewery. Now-retired Shiner city secretary Norma Goetz explains, “We tell relatives who don’t live in Shiner that our houses have three faucets. One for hot water, one for cold, and one that delivers that wonderful Shiner Beer.” Sounds a little like the relationship Corsicana residents have with Collin Street Bakery.

Just like Collin Street Bakery’s founder, Shiner’s founder, Kosmos Spoetzl, settled in Texas after having extensively traveled the world perfecting his craft. Once established, Kosmos purchased the area’s only brewery, the Shiner Brewing Association, and quickly renamed it the Spoetzl Brewery. The newly named brewery began producing a Bavarian-style craft beer created by following a secret Spoetzl family recipe. The beer, made with pure malt and hops, was an instant regional hit, as many local residents were themselves German and Czech immigrants.

To market his new brew, Kosmos took a grassroots advertising tactic quite similar to that of Collin Street’s co-owner, Thomas McElwee. Kosmos loaded his Model-T car with kegs and ice and drove all about the Texas countryside offering free refreshments to hot, thirsty cotton farmers. Kosmos’ generosity and personal investment in the townspeople of Shiner endeared the Spoetzl Brewery to the local community. This endearment blossomed and grew over the next forty years into a booming local business.

Upon Kosmos’ passing in 1950, his business was left in the capable hands of his Brewmaster daughter, Cecile. Sixteen years later, in 1966, she retired and the business changed hands once again. Today, the Spoetzl Brewery’s state-of-the-art Brew House is owned by the Gambrinus Company, a family-owned and operated business based in San Antonio, Texas.

While the shift in ownership did help boost Shiner’s national recognition, not much changed on the operations side. Every single drop of Shiner beer is still crafted in Shiner, Texas. In fact, in March of 2021, the Brewer’s Association, a not-for-profit trade association dedicated to promoting and protecting small and independent American breweries, released its 2020 rankings for craft brewing companies in the United States. A Gambrinus’ main beer brand, Shiner ranked fifth out of fifty. Not too shabby, Shiner.

 

Shiner’s 'Brewer’s Pride' CSB Fruitcake Porter 3-Bottles

Shiner’s 'Brewer’s Pride'

Arguably, Shiner’s most famous beer is Shiner Bock. Still made following the original Spoetzl family recipe and as delicious today as it was in 1909, Shiner’s brewers decided there’s no need to tinker with perfection. As Spoetzl Quality Control Manager, Peter Takacs puts it, “Most breweries change recipes to fit their equipment. Here, we changed equipment to fit the recipes.” However, instilled in every Shiner’s Brewmaster is an independent attitude and love for making unique, highly drinkable beers. That’s how the Brewer’s Pride series came to be.

Shiner’s Brewer’s Pride beers are a rotating lineup of unique, limited-batch beers crafted to highlight the skills of Shiner’s brewers. Made by drawing inspiration from local flavors, beloved brands, and seasonal ingredients, Brewer’s Pride combines craftsmanship with creativity to create something truly special. Of course, when it came to finding inspiration for this upcoming season’s holiday brew, Shiner’s Brewmasters didn’t need to look much further than Corsicana, home to world-famous DeLuxe® Fruitcake. Cue Shiner and Collin Street Bakery’s beer collaboration!

 

Shiner’s 'Brewer’s Pride' CSB Fruitcake Porter 6-Pack

Shiner's First-Ever Fruitcake Pastry Porter

When you think of Christmas, we bet a couple of things come to mind: family, friends, and fruitcake. And when you think fruitcake, we bet you think of our DeLuxe® Fruitcake.

That’s because our DeLuxe® has been a holiday must-have for over 125 years. Made using only the finest ingredients, our fruitcakes have become the cornerstone of countless family traditions for generations. So, it was only natural when it came time to decide on a Christmas beer collaborator, Shiner knew to call Collin Street. But, we aren’t embarrassed to admit, the initial request knocked our Christmas socks off!

“Shiner reached out to us and said, ‘Hey, we'd like to do a fun co-branding venture with the Collin Street Bakery,” recalled Thomas McNutt, Executive Vice President at Collin Street Bakery. “And I responded by saying, ‘Are you sure you've got the right number?’ I was so flattered that they’d think of us.”

Not long after that initial call, the collaboration was finalized. But now, there was another question --what should the beer taste like?

“Initially, Shiner suggested the idea of a pairing beer --a beer that would pair nicely with fruitcake,’ said Thomas McNutt. “But then, our Chief Marketing Officier, James Manning, said ‘Hey, why don’t we make a beer that resembles our fruitcake.’ That idea stuck.”

Chris Woosley, Shipping Manager at Collin Street Bakery, continued the thought, “We ended up taking some of our cakes to Shiner, so we could visit with the brewers and talk about different types of potential flavors. Ultimately, we decided on a pretty stout beer, full of rich flavors.”

After the vision was established, it was time to get about the business of brewing beer! In Shiner’s unofficial product release, they described the flavor of the first-ever Deluxe® Fruitcake-inspired beer:

“Introducing our Newest Brewer’s Pride, a collaboration with Collin Street Bakery. A fruitcake-style pastry porter brewed with sweet Texas pecans and rich cherries, barrel-aged to perfection.“

Mmmmm, sounds pretty tasty, right? After reading that description, we bet it’s a tie between what you want most, a slice of fruitcake or a bottle of beer. Luckily for you, there’s no need to decide. Enjoy both! Follow the below instructions to locate a bottle of our Fruitcake Pastry Porter and click here to shop our selection of DeLuxe® Fruitcakes.

Check Your Local Store for Shiner’s Fruitcake Beer!

125 Years in the Baking

Like we mentioned, Collin Street and Shiner have much in common. One of those commonalities is our unique ability to boast our business’s longevity. Both Shiner and Collin Street are over 100-years old. In fact, this year, our bakery celebrates its 125th-anniversary. Happy birthday to us!

One of the most beautiful things about turning 125, is our ability to reflect on our growth. Since 1896, our bakery has experienced ups and downs. We’ve grown, evolved, modernized, and even simplified. We wonder sometimes what our founder Augustus “Gus” Weidmann would think about the business he began all those years ago still being around. We wonder what he’d think about his cakes becoming so famous, they turned it into a beer!

“When you get focused on all the work things, and it's sometimes crazy to realize just how well-known we are,” said Thomas McNutt. “You're just working and you don't quite have a good perspective. But, [our business] is a big part of family stories… like the employees and customers of Shiner. It's just neat to be reminded through collaborations like this.”

But, our Shiner Beer collaboration hasn’t been the only momentous event in this landmark year. This past year, Collin Street Bakery expanded our partnership with the GO TEXAN organization, enabling us to participate as the official 2021 State Fair of Texas GO TEXAN Social Media Sponsor. We also launched our first-even Gluten-Free Fruitcake and revamped our vintage-style DeLuxe® Fruitcake Ornament.

In short, it’s been a whirlwind year and it’s still not over yet. As the holidays approach, the seasons of fruitcakes, we’re only ramping up!

Cheers To Fruitcake Beer!

So, here’s to our DeLuxe® --cheers to fruitcake beer! Keep in mind, Shiner’s Brewer’s Pride beers are available in LIMITED QUANTITIES for a LIMITED TIME. So, don’t wait! Find a location near you today. Be certain to loop back to tell us your thoughts in the comments below.

*The content created on this site is meant to entertain and educate responsible adults of the legal drinking age. Content on this page does not support underage drinking, excessive drinking, binge drinking, or any other unsafe drinking behavior. Always drink responsibly. DO NOT drink and drive while using this product. Collin Street Bakery is not responsible or liable for any actions taken in the obtaining, delivery, or consumption of this product.
**GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems.
October 6, 2021
Comments
Judy
October 13, 2021 at 11:41 AM
Cannot find the fruitcake beer in my area . The “finder” listed marketing places for Shiner beer only. Would love to find this or have it shipped here ?? Thanks
Reply
G
October 20, 2021 at 6:08 PM
Check back on November 1st. The article fail to mention that is the release date. An inside source tells me.
Susan Shiyou
November 5, 2021 at 9:38 AM
Interesting history!
Lois Fisk
October 13, 2021 at 12:12 PM
Brewers pride does not show on page in order to click and find. Perhaps they have not updated their page.
Reply
Shirley Matzinger
October 13, 2021 at 12:32 PM
Can I order the beer to be sent....please send me instrucftions how I can order for gifts...thank you, Shirley
Reply
This is a perfect gift....
October 13, 2021 at 12:34 PM
Please give info on mailing the beer as a gift...this is the season for gifting....thank you...
Reply
DENNIS SWANEY
October 13, 2021 at 1:02 PM
Received the Collin Street Bakery email a few minutes ago, however the link to find it ( https://shiner.com/find ) does NOT list "Brewer’s Pride Fruitcake Pastry Porter"
Reply
Paula
October 13, 2021 at 1:58 PM
Shiner’s Fruit Cake brew sounds delicious! Your interactive finder found 25 locations near me, but no one seems to know of this Holiday Brew. . . Release date. My zip code: 69525 Thank you
Reply
Forrest K Wunderlich
October 13, 2021 at 2:03 PM
Looks like your announcement got a bit ahead of the Shiner website.
Reply
Dianne
October 14, 2021 at 9:44 AM
Do you have it at your store on I-20 in Texas?
Reply
William Kissam
October 14, 2021 at 9:45 AM
As a potential buyer, you tantalize then left me hankering for the new beer. No connection to order online or where it is being sold. please update. Taste bugs can't wait for Christmas..how about Halloween or Thanksgiving.!!
Reply
sally jones
October 14, 2021 at 9:45 AM
C'mon y'all... Fix the Finder!
Reply
Collin Street Bakery
October 14, 2021 at 11:09 AM
Hello all, we apologize, Shiner is working to update their website so that you will be able to use the 'Beer Finder' to find locations that keep the CSB Fruitcake Pastry Porter. In the meantime please feel free to check your local supermarket or call them and they may be able to let you know if they keep them in stock.
Reply
JOAN SHORT
October 20, 2021 at 10:43 PM
A curious combination…. I have always wrapped my fruitcake with cloths soaked in ‘Black Jack’ (Jack Daniels… Tn sipping whiskey… Can’t imagine a beer with fruit cake!
Reply
Collin Street Bakery
October 25, 2021 at 6:26 PM
Shiner Beer Finder Link >> https://bit.ly/2XlEk9q
Reply
jean myers
November 2, 2021 at 1:58 PM
I DO NOT SEE THANKSGIVING CONTEST ENTRY ANYWHERE,NUT FRUITCAKE BEER,I WANT THE CAKE,NOT THE BEER.LOL
Reply
sherry Andrus
November 3, 2021 at 11:40 AM
Thank you!
Reply
Collin Street Bakery
November 12, 2021 at 6:06 PM
Thank YOU!
Mrs Gayla Gerz
November 3, 2021 at 12:45 PM
Sounds good, would like to be able to try!
Reply
Collin Street Bakery
November 12, 2021 at 6:06 PM
We hope you were able to try it!
donald mote
November 3, 2021 at 2:42 PM
sorry i dont drink beer
Reply
Collin Street Bakery
November 12, 2021 at 6:05 PM
That is okay!
Jennifer Kay
November 5, 2021 at 9:22 AM
I don't drink beer, but I LOVE fruitcake!!!
Reply
Collin Street Bakery
November 12, 2021 at 6:05 PM
That is just fine!
Kazuko Floyd
November 5, 2021 at 11:55 AM
Sorry, I didn’t drink beer.
Reply
Collin Street Bakery
November 12, 2021 at 6:03 PM
That's okay!
Missy
November 5, 2021 at 4:15 PM
Sounds good
Reply
Collin Street Bakery
November 12, 2021 at 6:03 PM
Thank you!
Theresa
November 5, 2021 at 5:36 PM
Delicious
Reply
Collin Street Bakery
November 12, 2021 at 5:52 PM
Thank you!
Mr MR & MRS DENNIS SHIPLEY
November 6, 2021 at 10:53 AM
Unique!
Reply
Collin Street Bakery
November 12, 2021 at 5:52 PM
Agreed!
JoyDawn Miller
November 6, 2021 at 11:46 AM
Are there locations in Oklahoma that sell it? If it’s anything like your original fruitcake, I know it’s delicious.
Reply
Collin Street Bakery
November 12, 2021 at 5:55 PM
Hello, you can use the finder to locate the closest location to you. https://shiner.com/find?gclid=CjwKCAjwzaSLBhBJEiwAJSRoknjo-XZCgDTqfzgASRWSUiRje6kFHrcm5Q8AGRynsAyy4tMkcU1OphoCp0cQAvD_BwE&gclsrc=aw.ds
MS BETH MAZUR
November 6, 2021 at 12:58 PM
Sounds great! I’m gonna look for it locally.
Reply
Collin Street Bakery
November 13, 2021 at 5:54 PM
Thank you!
Reb
November 7, 2021 at 8:38 PM
Yum
Reply
Collin Street Bakery
November 13, 2021 at 5:56 PM
Yummy!
Ann-Marie Remillard
November 8, 2021 at 9:17 AM
I've had German and Czech grandparents; beer was a staple in our house. And I do remember when I was a small tot watching home brew being made and bottled in our kitchen. Good luck with your beer. Sorry I can't order some from you now. Love your fruit cake; have for years.
Reply
Collin Street Bakery
November 13, 2021 at 5:57 PM
Thank you so much!
Susan Bench
November 8, 2021 at 11:19 AM
I'm not a beer drinker, but have used Shiner beer in a bean recipe. It was good.
Reply
Collin Street Bakery
November 13, 2021 at 5:57 PM
Yummy!
Alyssa
November 9, 2021 at 5:11 PM
The Shiner beer finder is not giving results for this beer :( Really want to try it
Reply
Collin Street Bakery
November 13, 2021 at 5:57 PM
We are so sorry.
Mr MR JAMES GLENN
November 9, 2021 at 7:43 PM
Now this I have to try. Not sure I will be able to find it up here in PA. Maybe I could ask my sister in law In Austin to look for it
Reply
Collin Street Bakery
November 13, 2021 at 5:58 PM
It is delish! Here is the beer finder link, https://shiner.com/find?gclid=CjwKCAjwzaSLBhBJEiwAJSRoknjo-XZCgDTqfzgASRWSUiRje6kFHrcm5Q8AGRynsAyy4tMkcU1OphoCp0cQAvD_BwE&gclsrc=aw.ds
Alison Paige
November 11, 2021 at 3:22 PM
Sounds grwat
Reply
Collin Street Bakery
November 13, 2021 at 7:14 PM
Thank you!
Annette
November 12, 2021 at 7:05 AM
Would love to try fruitcake beer but am in NJ
Reply
Debra Dudley
November 12, 2021 at 11:37 AM
My boss purchases these every year to give to some of our clients. I sure would love to win this. :-) Happy Thanksgiving to all.
Reply
Collin Street Bakery
November 13, 2021 at 7:18 PM
Happy Thanksgiving to you as well!
Ms MARY BARRETT
November 12, 2021 at 12:40 PM
OK!
Reply
Collin Street Bakery
November 13, 2021 at 7:19 PM
Thank you!
Mark
November 12, 2021 at 1:03 PM
Interesting.. would probably try it out,
Reply
Collin Street Bakery
November 13, 2021 at 7:19 PM
It is delicious!
Vernell
November 13, 2021 at 2:22 AM
This sounds very interesting! Might be worth a shot if it can compare to the fruit cake!
Reply
Collin Street Bakery
November 16, 2021 at 9:14 AM
Thank you!
Vernell
November 13, 2021 at 2:23 AM
Interesting!
Reply
Collin Street Bakery
November 16, 2021 at 9:14 AM
Very!
Linda C Moore
November 13, 2021 at 8:07 AM
I have to try this!
Reply
Collin Street Bakery
November 16, 2021 at 9:15 AM
You sure do, it is delish!
Janice Even Tripp
November 14, 2021 at 10:34 AM
Interesting.
Reply
Collin Street Bakery
November 16, 2021 at 9:39 AM
Agreed!
Debbie Pena
November 14, 2021 at 8:25 PM
I WANT THAT BEER..... I stop at your bakery in Corsicana on my way to Houston! Your fruitcake is AWESOME.
Reply
Collin Street Bakery
November 16, 2021 at 9:39 AM
Thank you!!
Sharon
November 14, 2021 at 9:36 PM
Dad, from Chicago area, called to tell me about this beer. How'd he hear about it before me! I love the CSB fruitcake and I love beer. Gonna try to get some tomorrow and have a long distance taste testing with Dad. Woo hoo
Reply
Collin Street Bakery
November 16, 2021 at 9:41 AM
Thank you for sharing this! We hope you both have the best long-distance taste testing.
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